In this episode, COO Ulrike Hodges welcomes Melanie Nuce, the Senior Vice President of Corporate Development at GS1 US, an organization that develops and maintains global standards for business communication, and a collaborator to SafeTraces. Melanie leads a team that investigates new technologies, partnerships, and business opportunities to increase the relevance and reach of GS1 Standards worldwide. Ulrike and Melanie discuss persistent track and trace issues within the supply chain, in particular GS1’s experience leveraging emerging technologies to drive business process efficiencies and innovation.